Case study: Transversal
Project: Christmas party
The client
Transversal is the pioneer in cognitive knowledge solutions and they are changing the way businesses connect people with knowledge. Their passion is to transform the way people find, consume and share what they know.
The brief
The Transversal Christmas party is put together by a cross-departmental team of employees. They are dedicated to ensuring all staff members have a well-deserved celebration at the end of the year.
With the amount of time it takes to organise such an event, and the desire to provide something new and more exciting each year, they reached out for our support.
The brief was to source a brand new venue, bring their theme to life, and liaise with all suppliers to create a truly jaw-dropping event.
“The room looked absolutely stunning and the team had a great time. The Crane Event did an excellent job.”
The main event
The first step in the pre-planning phase was an exploratory chat during which we discussed their hopes for the event. With sophistication and sparkles on the agenda - the Winter Wonderland theme was set.
The countdown to Christmas was firmly ticking so we soon got to work on sourcing the venue. This needed to be in central Cambridge, where 70 people could have a sit-down meal, yet somewhere they hadn't been to before. After careful research we found the ideal space to hire which allowed us to bring in all suppliers, meaning we could piece together a truly individual event.
Getting creative with space, we planned a white carpet walkway which would be lined with Christmas trees. The venue was to be lit in the company's brand colours and snowflakes projected over the diners' heads. Following their meal, the partygoers would be led to the lounge, bar and photo booth areas around the room and dance the night away on a star-kissed dance floor.
When the big day arrived we camped out in the venue, greeting all suppliers and making sure everything was in its right place. We welcomed each and every guest through the door, made sure they had a great time, and packed them off to their after-party - organised by us too!
“I wanted to say a massive thank you for all your hard work putting together our Christmas Party. Everyone in the office has been full of compliments saying how wonderful everything looked and how much fun they had. Apparently, it was the best TVL Christmas party ever!”
The results
By bringing us on board, the Transversal team had a unique event which:
- Looked stunning and reflected the Transversal brand.
- Had guests labelling it 'the best Christmas party so far!'
- Allowed the team to relax and focus on their own work and (maybe more importantly) get ready to party!
- Came in 10% under budget (using our network of suppliers), allowing more money to be re-invested in staff entertainment.
- Kept going! As the clear up was on us, the well-deserved partying could continue for the Transversal staff.
We loved absolutely every minute of this event - both planning it and on the day itself. Hearing the gasps as the guests walked into their very own winter wonderland made us grin from ear-to-ear!
Photobooth image credit: www.inflatablephotobooth.co.uk
