The client 

Cosentino Group is a global, Spanish, family-owned company that produces and distributes high-value innovative stone surfaces for the world of design and architecture. With over 110 centres in 20 different countries, their latest location to call home was Newmarket, which is where we came in.

The brief

“We want a celebration to blow all others out of the water” was the opening line when we met with the Cosentino team to discuss the launch of their brand-new centre.

With the bar set high by previous successful showroom and factory openings around the globe, they were looking for a fresh and exciting approach to entertain guests and give them something to remember.

Stakes were high as the evening would both unveil the new centre to their valued customers, and give staff the opportunity to welcome the Newmarket site into the Cosentino family.

The main event

Starting with a blank canvas (our favourite type of brief) we fired up the creative juices and started to carve out ideas, leaving no stone unturned. Presenting our ideas back to the client, we provided options for them to pick and choose their favourites that would make the event… statuesque!

The space was a working showroom and factory just hours before the event, so careful planning was needed to ensure all of our ideas were implemented, with minimal disruption to the team. As soon as the last delivery was picked, we set to work installing an on-brand carpet amongst their corridors of stone in the warehouse.

In the showroom, a pure white, Cosentino branded DJ booth was built to emphasise the clean and fresh look of the stone, and we added LED trees to provide ambient light for the evening.

To highlight the versatility of the stone, we had a chef perform some live cooking for the guests, with canapes and drinks served on Cosentino slabs and served by staff who had their faces painted to mimic the company's product (Entzo and Et Noir).

Within the warehouse, we placed full-body painted moving statues (emulating Cosentino’s Classic Calcatta), while bathing a corridor of stone in warm, colour-changing lights.

Later in the evening, our moving statues returned to life to present a breathtaking fire show with swatches of Cosentino’s Red Jasper across their bodies to bring the warehouse side of the event to a close as the DJ in the showroom started to pick up.

Cosentino's guests didn’t leave empty-handed; a silhouette artist performed live cuts of each person which were placed within Cosentino branded cards and given as a personalised gift. This was in keeping with the theme of the event and provided a cherished keepsake from their evening at the Newmarket centre launch.

The results

The evening was deemed a roaring success by all. Cosentino’s customers commented on what a wonderful treat the evening had been and that they were extremely grateful for the invitation. Due to the entertainment-packed evening, their attendance went beyond ‘show your face’ with them being there for the whole evening, discussing the products, and building relationships with the team.

Staff from offices around the globe were also suitably impressed with this new centre being put on the map as the one to watch. The Newmarket team themselves grinned ear-to-ear and were able to fully relax and enjoy the celebrations which were a welcome thank you for all of the hard work involved in setting up this new location.

The team at Cosentino reminded us of why we love what we do. A friendly, fun, and relaxed approach yet specific on what they wanted to achieve, we were allowed to showcase our imagination as well as their luxurious new showroom. We look forward to the pleasure of working with all of the Cosentino team again in the future.